Award-winning, strategic Executive Creative Director

Joined-up thinking for bigger and better ideas, campaigns and brands

BRAND IDENTITY

CROSS-PLATFORM CAMPAIGNS

PROMOS

BRANDED CONTENT

Award-winning,
strategic Executive Creative Director

Joined-up thinking for bigger and better ideas, campaigns and brands

BRAND IDENTITY

CROSS-PLATFORM CAMPAIGNS

PROMOS

BRANDED CONTENT

Building powerful brands and campaigns with joined-up creative thinking, strategy and collaboration

Bringing joined-up-ness to every creative project.

It’s not just about an idea that runs through every aspect of a brand or campaign - to me that’s a given. Joined-up-ness means aligning creative strategy with business strategy, empowering teams to work collaboratively, building consensus among stakeholders, and connecting to culture.

Joined-up concepts, people and processes lead to bigger and bolder ideas, teams that tick, and campaigns that cut through: building (or re-building) brands that really resonate and drive business growth.

I demonstrated this as Global Creative Director for Max and discovery+ at Warner Bros Discovery, bringing together concepts, agencies and teams to deliver consistent brand identities and launch campaigns across multiple markets.

I have applied award-winning, joined-up thinking to over 30 TV networks and streaming services with Discovery Networks, BBC and Red Bee Creative.

On the way I have built purpose-led, high-achieving creative teams in the UK, EMEA and US, and gained a powerful knowledge of domestic and global audiences.

Could your brand, campaign or team benefit from joined-up-ness?

LET'S CHAT

Building powerful brands and campaigns with joined-up creative thinking, strategy and collaboration

Bringing joined-up-ness to every creative project.

It’s not just about an idea that runs through every aspect of a brand or campaign - to me that’s a given.

Joined-up-ness means aligning creative strategy with business strategy, empowering teams to work collaboratively, building consensus among stakeholders, and connecting to culture.

Joined-up concepts, people and processes make bigger and bolder ideas, teams that tick, and campaigns that cut through: building (or re-building) brands that really resonate and drive business growth.

I demonstrated this as Global Creative Director for Max and discovery+ at Warner Bros Discovery, bringing together concepts, agencies and teams to deliver consistent brand identities and launch campaigns across multiple markets.

I have applied award-winning, joined-up thinking to over 30 TV networks and streaming services with Discovery Networks, BBC and Red Bee Creative.

On the way I have built purpose-led, high-achieving creative teams in the UK, EMEA and US, and gained a powerful knowledge of domestic and global audiences.

Could your brand, campaign or team benefit from joined-up-ness?

LET'S CHAT

Don’t take my word for it…

My teams have received over 250 creative, branding, marketing and design awards from prestigious organisations across the world, including:

Best In-house Creative Team - Promax Global
Best In-house Marketing Team - Promax Global
Media Brand of the Year - Media Week

Don’t take my word for it

My teams have received over 250 creative, branding, marketing and design awards from prestigious organisations across the world, including:

Best In-house Creative Team - Promax Global
Best In-house Marketing Team - Promax Global
Media Brand of the Year - Media Week

Robin is one of the best strategic creatives I have had the privilege of working with. His superpower lies in his talent for bringing ideas - products, brands, campaigns - to life through clear creative strategy and art direction. It's impossible to fully articulate the magic with which Robin builds an entire, executable world out of a simple idea...count yourself lucky if you can work with him to experience it first-hand!

Amanda Cardinale, MD, Alphero digital agency, ex-Dentsu, Discovery
Working with Robin has been a masterclass in brand architecture, creative strategy, critical thinking and leadership. Alongside him building several global brands (Max, Animal Planet, Discovery+, MotorTrend) I have observed his ability to distill complex brand problems into considered, cohesive and measurably effective creative solutions.

Sam Dunn, Design Director, Warner Bros Discovery
Robin led a team that delivered award-winning creative work that was shared widely across the globe. Professionally, he skilfully built a new-look creative team, brought them closer to the centre of the business and set a clearer direction which saw them deliver best-ever work.

Susanna Dinnage, ex-GM Discovery Networks UK, Global President, Animal Planet
Robin has an intuitive insight into why and how brands work and how to fix them when they don’t. I can personally vouch for his emotional intelligence as well as his strategic intellect. It’s a key reason why he is able to lead million pound campaigns, involving multiple stakeholders and viewpoints, with such success.

Kip Katesmark, Creative Director, ex-Discovery, BBC
Under his leadership, his team grew into a fully-fledged creative agency with an impressive global reputation and truckloads of awards to prove it. Robin always leads by example and empowers everyone in his team to express themselves authentically. He is the person who joins all the dots. He connects strategy with branding, marketing objectives with creative ambitions, and unites people with a clear and common purpose.

Lee Healy, Creative Director, ex-Discovery, Disney+, Sky
While terms like “brand guru” are often used too casually, for Robin, that expression feels like it was practically created for him. He is the person you turn to for everything related to brand identity and creative strategy. His ability to see the bigger picture while maintaining a deep commitment to detail is unmatched.

David Bernard-Bret, VP Marketing & Brand, WBD Sports
I've observed Robin on both Max and discovery+ bring together ideas, multiple teams and stakeholders to build joined-up and impactful global brand identities and campaigns. He is skilfully adept at understanding and applying cultural nuances in his work, and communicating his vision across regions. Bonus: Robin is a delight.

Vikki Neil, EVP Global Marketing, Warner Bros Discovery
As a leader he builds loyalty and commitment effortlessly and he is dedicated to helping young talent grow and supporting diversity initiatives. He is a deep thinker with a clever sense of humour who has the ability to give time to the tiny details that make all the difference in branding, design and creativity.

Emma Cassidy, Senior Creative Director, Warner Bros Discovery

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Award-winning, strategic Executive Creative Director

Joined-up thinking for bigger and better ideas, campaigns and brands

Award-winning,strategic Executive Creative Director

Joined-up thinking for bigger and better ideas, campaigns and brands

Building powerful brands and campaigns with joined-up creative thinking, strategy and collaboration

Could your brand, campaign or team benefit from joined-up-ness?

Building powerful brands and campaigns with joined-up creative thinking, strategy and collaboration

Could your brand, campaign or team benefit from joined-up-ness?

Don’t take my word for it…

Don’t take my word for it

Award-winning,
strategic Executive Creative Director