Our ‘passionista’ strategy became a company-wide initiative, enabling us to align all our TV networks around one mission: to serve the passions that give joy and purpose to our lives. This wide-ranging strategic approach was central to the UK’s most ambitious Upfront event, the biggest ever affiliate deal with Sky, Brand Partnerships deals, as well as the global brand identity and launch strategy for the discovery+ streaming service.

Role: Brand & Creative Strategy. Creative Direction. Copy.

John Hendricks Global Innovation Award